Ep. 14 | Tub Talks with George Augusto: co-founder of STAUD

This week we sit in the tub with George Augusto, co-founder of fashion brand: STAUD, and Los Angeles restaurant and cafe: Kitchen Mouse. He met his two co-founders in the midst of a multitude of other ventures. Ventures that eventually failed, and whose failure led him to where he is today. George discusses how these experiences of failure gave him moments to discover his gifts and strong suits. Failure is a source of success. 

George chronicles how getting a job as a production assistant on a commercial set was the moment that changed his life trajectory. He went from being arrested for deviant activities to leading creative endeavors. His entrepreneurial pursuits began with Dilettante: an enterprise George used to express his ADD ideas. From publishing books to releasing albums and hosting events, Dilettante gave George an avenue to connect with others. These meeting spaces are where George met two women who would become his current career partners, Erica Daking of Kitchen Mouse and Sara Staudinger of STAUD. 

George discusses the balance between creative and corporate mentality in partnership, while learning to navigate leading teams as a result of scaling projects. George explains practices that his team introduced as they grew and the essential components that come into play when collaborating in space that considers another person’s livelihood. 

As George recounts key moments of his path into adulthood, he shares with us the magic of fate and how falling flat on your face sparks creative inspiration. He shows us the full picture, when we can be so focused on tunnel vision moments. Listen now to be inspired to reconsider your vantage point of your path.

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